LivePlan Pricing: Complete Breakdown

LivePlan is the market leader in business plan software, used by over 1 million entrepreneurs. It provides templates, financial forecasting, industry benchmarks, and pitch-ready document formatting. For founders who need a formal business plan for a bank loan, SBA application, or traditional investor, LivePlan is the standard tool.

The pricing has increased over the years. The Standard plan at $20/month covers basic business planning. The Premium plan at $40/month adds financial forecasting, industry benchmarks, and performance tracking. Both plans are billed monthly with no free tier.

For early-stage startup founders, the question is timing. LivePlan assumes you already know what you are building and who your customer is. It asks you to project 5-year revenue before you have validated that anyone will pay for your product. The plan looks professional, but the assumptions underneath may be fiction.

Pricing model: Subscription-based with two tiers. No free plan. 60-day money-back guarantee.

Standard ($20/month)

• Business plan builder
• Step-by-step instructions
• Expert advice
• Basic financials
• 500+ sample plans

Best for: Founders who need a basic business plan document

Premium ($40/month)

• Everything in Standard
• Financial forecasting
• Industry benchmarks
• Performance tracking
• Pitch builder
• Priority support

Best for: Founders applying for loans or pitching traditional investors

• No free tier or free trial (only a 60-day money-back guarantee, which requires cancellation).
• Annual billing saves money but locks you in for 12 months.
• Industry benchmarks are averages, not specific to your niche or geography.
• The plan format is traditional. If your investors want a pitch deck instead of a 30-page plan, LivePlan may not be the right format.

LivePlan does not offer a free tier. For free startup planning, Foundra offers 11 free tools including an idea validator, pitch generator, and financial calculators at foundra.ai/tools. The full Foundra validation platform includes a 3-day free trial.

LivePlan Standard costs $20/month for business plan software. Foundra costs $39/month for a validation system with AI guidance. LivePlan helps you write a professional business plan. Foundra helps you validate whether the business is worth planning. The ideal workflow: validate with Foundra first, then use LivePlan if you need a formal plan for a bank or investor. Most VC-backed startups never need a formal business plan at all.