The product
What PostHog is building
PostHog is a product platform that turns user activity into trends, funnels, retention views, paths, and queryable insights. Its product analytics works alongside session replay, feature flags, experiments, surveys, and other tools. Teams can use autocapture for common web interactions, add custom events, and move from a metric into the recordings that provide behavioral context.
From the maker
Product decisions supported by analytics and the sessions behind them
PostHog is useful for early teams that want one place to examine activation, conversion, retention, and feature usage while preserving the context behind each number. Its official product materials connect analytics with session replay, feature flags, experiments, and surveys, reducing the gap between observing behavior and shipping an iteration.