Target Market
The specific group of customers most likely to buy your product.
Definition
Your target market is the defined segment of potential customers you focus on. It's narrower than your total addressable market — it's the people who have the problem you solve, can afford your solution, and are reachable through your channels. Great target market definition includes demographics, psychographics, behaviors, and the specific trigger events that create buying urgency.
Why it matters for founders
Trying to sell to everyone means selling to no one. A tightly defined target market lets you craft specific messaging, choose the right channels, and build features that matter to real people.
Example
Instead of "small businesses," a specific target market: "Solo consultants earning $100K-$300K who spend 5+ hours/week on invoicing and client management, and are actively looking for automation tools."
How Foundra helps
Foundra's Spark phase generates a Target Customer Profile card that defines exactly who you're building for — their pain, their behavior, and why they'd pay.
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Related terms
Total Addressable Market (TAM)
The total revenue opportunity if your product captured 100% of the market.
Customer Discovery
The process of talking to potential customers to validate your assumptions about their problems.
Value Proposition
A clear statement of the unique value your product delivers to customers.
Positioning
How your product occupies a distinct place in your customer's mind relative to alternatives.